running towards xyz

My Marketing Experiments Report Card 🧪📋

A round-up of go-to-market experiments I tested over the last few months

Oct 16 • 

Laura

2

2

Engagement farming was soul sucking

Lessons learned from social media marketing & reharnessing my founder mojo

Oct 2 • 

Laura

6

1

August 2025

Why I’m offended by Google Gemini’s Storybook…

It never should have been launched

Aug 8 • 

Laura

7

1

April 2025

My daughter ❤️'s Wanderly 🥰

The result of 3 months of building for passion

Apr 25 • 

Laura

4

2

January 2025

Unlearning what Google taught me 🎓🚫

Plus finding a 3x more effective ad creative and many iterations on checkout for the holidays

Jan 9 • 

Laura

11

1

October 2024

Look! It's me! 👀 🖼️ 📖

Building main character illustrations, an admin tool, and try again

Oct 31, 2024 • 

Laura

3

1

July 2024

Part 2: 8 Months of Humility

Contractors, Imposter Syndrome, and the Not-So-Fun Stuff

Jul 30, 2024 • 

Laura

5

4

Part 1: Big stories for small hands

Wanderly's biggest pivot to date + mobile app launches! 🚀

Jul 26, 2024 • 

Laura

5

Claude Sonnet 3.5 comes through!

A quick followup to “Going Slow to Go Fast”

Jul 2, 2024 • 

Laura

3

May 2024

Going slow to go fast

Upgrading Wanderly in 37 hrs to GPT-4o, and doing it confidently

May 16, 2024 • 

Laura

4

April 2024

Magical (and safe) images for curious children

Approaching AI image generators for children’s apps

Apr 19, 2024 • 

Laura

5

1

March 2024

[2 min] Wanderly’s 1st Year ⏱️ 📆

One year after its first line of code, Wanderly's come so far!

Mar 15, 2024 • 

Laura

4