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Tal Flanchraych's avatar

I wonder if you should make your North Star related to stickiness, perhaps a monthly cohorted # of stories per new user. Sticky products generate word of mouth — when kids engage, parents talk! — so you’re likely to still be positively influencing your CAC, albeit indirectly.

(And if you’re wondering who the eff this random stranger posting on your blog is: my best friend, a fellow PM in an online moms group you’re in, shared your blog with me some months ago, as I’m also a 15 yr PM turned solopreneur as of a year ago. I’ve been following your journey and appreciating both your masterful writing and your rigor in applying PM best practices to bootstrapping.)

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